3Birds: A marketing automation and 360 analytics platform for auto dealerships

3Birds is a marketing automation and 360-degree analytics platform for auto dealership management. The platform provides data insights into car dealership engagements, enabling dealers to segment audiences, target specific demographics, and improve ROI.

• 3Birds wanted to create a 360-degree platform with advanced analytics for better dealership management
• It wanted to create dynamic dashboards that provide insightful metrics to dealers sourcing data across different channels.
• 3Birds needed an analytics engine to help 1000+ car dealerships get real-time information like lead conversion rate, time to closure, repair orders per day, etc.
• It wanted to enhance customer segmentation and enrich data through integration with CRMs like Hubspot and Salesforce.

• Used AWS Glue to automate ETL operations to facilitate enriched data analytics
• Created a dynamic dashboard for car dealerships using Amazon QuickSight for better data visualizations.
• Built an analytics engine using Amazon Kinesis to facilitate data ingestion, processing, and analysis of the data streaming from different sources.
• Cron’s job was implemented on EC2 to send customized marketing emails through Simple Email Service (SES).
• Used multiple AWS Lambda functions to sync 1 million data daily in real-time.
• Integrated Amazon API Gateway as a webhook and created lightweight user interfaces.
• Amazon S3 bucket was used for storing customer replies to promotional emails.
• Leveraged Amazon GuardDuty to detect and protect against attacks in AWS. SNS and CloudWatch were used to alert Lambda failures.

• Achieved 1 million data daily syncs on the platform
• Improved the conversion rates for car dealerships by 3%
• Average car dealership customer ratings are 4/5