3Birds: A marketing automation and 360 analytics platform for auto dealerships
Category: Advertising and Marketing
Services: Managed Engineering Teams, Cloud Architecture Design, and Review
- 1 million data daily syncs on the platform
- 3% higher conversion rates for car dealerships
- 4/5 Average car dealership customer ratings /strong>
About 3Birds
3Birds is a marketing automation and 360-degree analytics platform for auto dealership management. The platform provides data insights into car dealership engagements, enabling dealers to segment audiences, target specific demographics, and improve ROI.
Challenges
- 3Birds wanted to create a 360-degree platform with advanced analytics for better dealership management
- It wanted to create dynamic dashboards that provide insightful metrics to dealers sourcing data across different channels.
- 3Birds needed an analytics engine to help 1000+ car dealerships get real-time information like lead conversion rate, time to closure, repair orders per day, etc.
- It wanted to enhance customer segmentation and enrich data through integration with CRMs like Hubspot and Salesforce.
Solutions
- Used AWS Glue to automate ETL operations to facilitate enriched data analytics
- Created a dynamic dashboard for car dealerships using Amazon QuickSight for better data visualizations.
- Built an analytics engine using Amazon Kinesis to facilitate data ingestion, processing, and analysis of the data streaming from different sources.
- Cron’s job was implemented on EC2 to send customized marketing emails through Simple Email Service (SES).
- Used multiple AWS Lambda functions to sync 1 million data daily in real-time.
- Integrated Amazon API Gateway as a webhook and created lightweight user interfaces.
- Amazon S3 bucket was used for storing customer replies to promotional emails.
- Leveraged Amazon GuardDuty to detect and protect against attacks in AWS. SNS and CloudWatch were used to alert Lambda failures.
Metrics for Success
- Achieved 1 million data daily syncs on the platform
- Improved the conversion rates for car dealerships by 3%
- Average car dealership customer ratings are 4/5
Architecture Overview
AWS Services used
- Amazon QuickSight: We used Amazon QuickSight to facilitate data visualization on the dashboard for car dealerships.
- Amazon Kinesis: We leveraged Amazon Kinesis for data ingestion, processing, and analysis of information sourced from different sources.
- AWS Lambda: We used AWS Lambda functions to sync data in real-time across sources.
- Amazon EC2: We leveraged Amazon EC2 with SES to enable clients to send customized emails to customers.
- Amazon GuardDuty: We used GuardDuty to block attacks on AWS and secure analytics platforms from data leakages.
- AWS CloudWatch: We checked for AWS Lambda function failure leveraging AWS CloudWatch.
- Amazon API Gateway: We created a lightweight user interface for car dealerships to track data using Amazon API Gateway as a webhook.
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