5x Client Conversions with Smart Sales Enablement Tool

Faster, smarter content customization and delivery to empower sales teams

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Powerful

Content search

Intelligent

Content suggestions

Instant

Access to resources

Client Overview

Accent Technologies is a cloud-based sales enablement company that helps businesses improve sales execution and win rates.

They wanted to build a smart content management & distribution tool to empower sales teams with on-the-go access to marketing resources & quick customization features to win prospective clients and beat competitors.

Challenges

Developing the tool required tackling many technical challenges to ensure seamless content retrieval, security, and high performance.

Scattered content repositories

Marketing and sales resources were scattered across different platforms, making it hard to locate, update, and utilize materials.

High-frequency, unique requests

Prospective clients came with unique queries and demanded laser-sharp solutions, so sales reps needed to retrieve relevant assets quickly.

Scalability and security concerns

Handling large volumes of sensitive sales data posed storage challenges, requiring a scalable and encrypted solution to prevent costly breaches.

Solution

We built a secure, high-performance platform that streamlined content access, personalization, and delivery for modern sales teams.

Native apps

Built high-performing Android & iOS apps, allowing sales reps to centralize, personalize, and access materials on-the-go from any device or location.

Google-like search

Implemented a scalable full-text search engine allowing reps to process queries in real time by searching for documents with keywords and metadata.

High data security

Leveraged AWS services for secure document storage, ensuring data protection while enabling seamless file retrieval from any device and scalable document management.

CRM integration

Connected the platform with CRM Salesforce to enable sales representatives to fetch client information and share marketing materials directly during live interactions.

Business Impact

The implementation of the platform, Accent Connect, delivered remarkable results for our client.

Increased client conversions

Sales reps closed 5x more clients by accessing relevant materials instantly and responding to prospect queries with speed and precision.

Reduced dependencies

Teams gained autonomy through self-service content customization, eliminating delays caused by marketing department bottlenecks in the sales cycle.

Expanded market reach

The solution became a key offering of the company, performing exceptionally well for retail wealth and institutional asset management firms.

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