Automotive’s first next-level consumer data and experience platform

The client faced challenges integrating diverse data formats, management systems, CRMs, and third-party tools across dealerships into a unified customer view. They wanted to streamline data processing, eliminate duplicate records, and accelerate customer response time. 

Additionally, they needed an automated, cost-efficient infrastructure to support seamless deployments for 1000+ dealerships, automate marketing campaigns, and gain real-time visibility into customer engagement.

We built a high-performing data system on AWS, leveraging REST APIs and automated workflows to integrate data from multiple sources while ensuring consistency and real-time processing for improved decision-making. 

We used Amazon RDS for structured data storage, Tableau dashboards to derive insights into lead conversions and campaign performance, and Mautic with Mailgun to personalize email campaigns. We also created an automated system for quick management of dealership platforms, enabling faster updates and minimizing downtime.