Automotive Improves Data Accuracy 80% with Data Platform

Redefining dealership data strategy with unified customer insights architecture

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80%

Improvement in data scalability and accuracy.

40%

Reduction in processing time facilitating quicker insights.

45%

Reduction in infrastructure costs.

Client Overview

Our client, a leader in Consumer Data & Experience Platform® (CDXP) solutions, empowers more than 9,800 dealers, retailers, and OEMs to enhance consumer engagement and drive lead conversions.

As platform usage expanded, scaling data processing, personalizing outreach, and delivering consistent dealer-specific reporting across systems became challenges.

Challenges

Managing customer data across 1000+ independent dealerships created unique challenges for personalization, scale, and real-time marketing in the competitive automotive sector.

Fragmented Data Sources

Dealership systems, CRMs, and marketing platforms operated in silos, making it impossible to consolidate customer data into a single, reliable profile.

Inconsistent Data Standards

Each system followed different formats and rules, leading to duplicate records, inaccurate fields, and poor data quality across customer datasets.

Delayed Data Processing

Data pipelines couldn’t keep pace with usage demands, causing delays that impacted dealerships’ ability to respond quickly to customer and market needs.

Solution

We modernized the CDXP™ platform with unified data infrastructure, scalable processing, and marketing automation to support real-time insights and personalized campaigns at scale.

Data Integration

Consolidated customer, campaign, and operational data into structured layers, enabling clean ingestion, consistent records, and accurate reporting across dealership systems.

Scalable Data Processing

Built a high-volume processing system with support for batch and real-time ingestion, which improved responsiveness and ensured platform performance under growing data loads.

Instance Management

Implemented an automated deployment system to provision, update, and maintain 1000+ dealership instances with consistent configs, brand-specific setups, and zero-downtime rollouts.

Marketing Automation

Implemented a system to segment users by behavior and interaction history, which triggered personalized campaigns with built-in performance tracking across all touchpoints.

Business Impact

The modernized platform improved lead conversion, reduced data latency, and supported operational scale across over 1000 independent dealerships.

Real-Time Decision Support

Dashboards with faster refresh rates reduced data latency by 40%, giving dealership teams live access to customer and campaign performance insights.

Efficient Platform Operations

Automated deployments and centralized infrastructure enabled the platform to scale quickly across 1000+ dealers with reduced manual overhead.

Higher Lead Conversions

Personalized marketing and automated outreach increased lead conversions by 75% and customer retention by 25% across regions.

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