M-payment solution to modernize retail buying experience

US market has become more or less a cashless society. Yet, consumers hardly use mobiles for their payments. With mobile phones becoming an integral part of day-to-day activities, CrayPay wanted to allow consumers to M-pay with their local merchants. Some of the challenges were:

1. Migrating from native to cross-platform technology
2. Building a scalable mobile solution
3. Reducing checkout time for improved customer experiences
4. Building wallet for easy money management

CrayPay approached Simform after a bumpy ride with engineers who failed to understand their requirements in the past. Our goal was to create an application that establishes a global network of local merchants who would accept mobile payments without specialized hardware or software integration.

1. Advanced analytics and user engagement features
2. Firebase A/B testing for high retention
3. Sensitively dealing with personal information
4. Data encryption to secure wallet information