Retail Marketplace grows 2x Traffic with Headless CMS

Replatformed a legacy marketplace into a modern headless eCommerce stack

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2x

Improvement in scalability.

24/7

Support and maintenance.

2x

Increase in SEO traffic.

Client Overview

A home improvement marketplace running on a legacy .NET stack is needed to modernize its infrastructure, improve storefront flexibility, and support custom customer experiences.

Simform led the transition to a headless architecture, ensuring data integrity, and uninterrupted business operations throughout the migration.

Challenges

Migrating to a headless architecture revealed challenges related to system integration, large-scale data handling, and platform readiness for modern storefronts.

Legacy Platform Constraints

A 14-year-old legacy platform built on .NET struggled to support new storefront designs, flexibility, modern APIs, and large-scale marketplace operations.

System Integration Gaps

Integrating APIs for cart, checkout, shipping, and inventory across multiple systems created reliability gaps and delayed storefront feature readiness.

Data Migration Risk

Inconsistent data structures across the legacy system increased the likelihood of SKU duplication, loss, and relationship mismatches during migration.

Solution

We restructured the commerce platform to support modular storefronts, simplify data migration, and ensure scalable system integration.

Component-Driven Frontend

Rebuilt the storefront using a modular architecture to support layout flexibility, streamline design updates, and maintain consistency across custom, white-labeled environments.

Seamless System Integration

Connected internal and external systems across the checkout, inventory, and promotions workflows to ensure consistent operations and feature compatibility across storefronts.

Product Data Migration

Executed structured migration of SKUs, attributes, and product relationships across catalogs, preserving data integrity and enabling uninterrupted operations across all storefronts.

Scalable Deployment

Implemented a repeatable deployment model to provision and maintain white-labeled storefronts at scale, reducing manual steps and ensuring consistency across regions and partners.

Business Impact

The migration delivered measurable improvements in performance, flexibility, and marketing agility.

Improved Platform Scalability

The headless architecture enabled faster deployments, better performance, and seamless support for growing storefront demands across categories.

Faster Marketing Execution

Marketing teams gained control to run A/B tests, launch campaigns, and optimize flows without engineering delays or production disruptions.

Reliable Data Migration

SKUs, pricing, and SEO-critical metadata were migrated without downtime or loss, ensuring continuity and an uninterrupted customer experience.

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