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360 data analytics platform for a multi-million dollar sports eCommerce brand

Category: Sports, eCommerce

Services: Data Analytics and Consulting, App Modernization, Automation Testing, CI/CD Implementation and Management

2x

Increased loyalty program.

40%

Increased ROI on marketing campaigns.

5x

More customer engagement through targeted marketing campaigns.

Challenge

Being one of the popular eCommerce brands with a massive community of fan followers in the sports industry, the client wanted to migrate its platform to improve its data source and marketing strategies.

Migrate legacy system and keep existing processes intact
Generating meaningful insights into user’s shopping experience
Create effective even marketing through the platform
Build BI reports using AWS QuickSight

Solution

Simform offered a 360 Business Intelligence solution that improved their customer engagement. We made sure they were able to segment data with ease and improve their marketing ROI

Systems integration to establish 360 analytics
Created omnichannel customer journeys
Unifying data for enriched solution
BI and analytics reports for different customer segments

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