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ONA Dating: UX driven engineering solution for match-making and coaching platform

Category: Social, Networking

Services: UX Design, Product Development Services, Cloud Native Development

15+

Third-party SDKs integration in a reliable and successful manner.

3x

Increase in handling user traffic.

2x

Improvement in security encryptions.

Challenge

Online dating and matchmaking application has always been popular in the US market. But while dating apps are meant to match and let users engage simply, there seems to be a gap in dating tips, coaching, and ensuring their safety. Our client wanted to fill up that gap with their dating and coaching platform. Some of our prominent challenges were

Ensuring smart and secure onboarding
Seamless calling experience
Scalable architecture
Data analytics for better decision making

Solution

With a custom onboarding process and best-in-class UX, Simform designed a two-sided marketplace with native iOS Swift apps for dating experts and daters. Our solution consisted of

Flexible architecture for high performance
Handling usage spikes through AWS auto-scaling
Ensuring a safe application environment
User behaviors analytics through Mixpanel

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