Retail and eCommerce

Overcoming Slow Load Times: How a Retailer Boosted Conversions by 30%

30% Increase in Conversion Rates for Furniture Retailer with High-Performance PWA

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11.6%

Decreased loading time across all pre-cached pages.

30%+

Increase in conversion rates.

2.94 Seconds

To load PWA and enable checkout within 20 seconds.

Client Overview

A leading furniture retailer set out to modernize its eCommerce experience without compromising speed or performance.

With a growing mobile-first audience, the brand aimed to deliver a faster, app-like shopping journey that maximized engagement and improved conversions.

Challenges

Slow mobile load times led to high bounce rates, poor re-engagement, and an inconsistent shopping experience, reducing conversions and user retention

Mobile Drop-offs from Slow Load Times

Mobile visitors experienced significantly higher bounce rates due to lagging load times, leading to lost engagement and abandoned sessions.

Limited Re-engagement Capabilities

The brand lacked the ability to re-engage users who discovered the site via mobile search or ads, leaving untapped growth opportunities.

Inconsistent Shopping Experience Across Devices

The mobile experience didn’t mirror the polish or performance of native apps, limiting its appeal to repeat and high-intent shoppers.

Solution

Built a performance-first PWA with browser-side caching, runtime optimizations, and a modular design system, ensuring faster load times, smoother navigation, and mobile engagement.

Performance-First Application Architecture

Introduced a shell-based structure that loads critical resources up front, delivering faster page loads and a native-like mobile experience.

Browser-Side Caching for Critical Journeys

Precached essential user flows to reduce load time and maintain fast performance, even under poor network conditions.

Component-Driven Design System

Developed a modular frontend framework to support consistent user experience and simplify future upgrades across teams.

Runtime Caching for Non-Critical Routes

Applied incremental caching during navigation to reduce production errors and improve responsiveness across all user sessions.

Business Impact

Achieved a 30%+ conversion rate boost, 11.6% faster load times, and seamless mobile checkout, allowing purchases within 20 seconds and reducing drop-offs.

Boost in Conversion Rates

PWA rollout drove a 30%+ increase in conversion rates by removing friction from the mobile purchase flow.

Faster Load Times Across Key Journeys

Optimized performance led to a 11.6% decrease in load time across all pre-cached pages, improving user satisfaction and retention.

Streamlined Mobile Checkout Experience

Users could launch the storefront in under 3 seconds and complete a purchase within 20 seconds, reducing drop-offs and enabling faster transactions.

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