60% Efficiency Boost with Digitized Real Estate Operations

Automated admin tasks, offline access, and scalability to empower realtors

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12k+

Properties sold

600k

USD funding

1000+

Realtors using the platform

Client Overview

Roundr wanted to boost South Africa’s real estate industry with an end-to-end tech stack that automates core business processes and helps realtors sell more properties in less time.

They partnered with Simform to develop an all-in-one platform—combining performance management for agencies and productivity for realtors—used by teams of all sizes to manage and close property deals efficiently.

Challenges

We faced many technical challenges transforming traditional real estate practices into a streamlined digital experience.

Time-intensive admin tasks

Agents were bogged down by countless repetitive tasks–managing property listings, documents, viewing schedules, and seller communications–all done manually.

Disconnected processes

Agents operated in silos with paper-heavy workflows and region-bound networks, making it nearly impossible to scale listings or collaborate efficiently across locations.

Scalability bottlenecks

A lack of modern infrastructure could limit expansion across South Africa and into international markets while ensuring a consistent user experience.

Solution

We developed a comprehensive cross-platform ecosystem with powerful features to transform Roundr’s operations.

Automated scheduling

Integration with calendars to automatically synchronize all meetings and property viewings while sending customized notifications to all involved parties.

Offline functionality

Leveraged local storage on mobile devices, ensuring realtors maintained access to critical information even in areas with limited connectivity.

Smart communication

Established real-time, event-based communication patterns to enable instant activity updates, voice messages, and other collaborative features.

Scalable architecture

Deployed load balancing and ensured an architecture that could meet the future demands of the app, supporting millions of property registrations with consistent performance.

Business Impact

Roundr's technology transformation delivered remarkable results for its professionals as well as its business.

Improved scheduling

Automated calendar sync minimized phone calls, scheduling conflicts, and appointment mismanagement.

Enhanced process efficiency

Digital property management and real-time communication reduced the administrative workload significantly for realtors.

Multi-region expansion

Enbaled expansion regardless of location, user volume, or device preference and established Roundr as a technology leader in real estate.

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