Luxury Brand Grows Traffic 3X with MVVM Architecture

Streamlined custom journeys and unified operations across retail and digital

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30%

Increase in customer engagement on a global scale.

3x

Rise in web traffic.

2x

Uplift in sales within the first 6 months from the app launch.

Client Overview

A heritage luxury footwear brand sought to elevate its digital presence without compromising its exclusivity legacy.

The business required an omnichannel platform to replicate the personalized in-store experience online while seamlessly integrating with existing operations across retail and e-commerce environments.

Challenges

The challenge was translating a high-touch, personalized luxury shopping experience into digital channels while maintaining brand exclusivity.

Lack of Personalization

The digital experience lacked the interactivity and depth needed to reflect in-store luxury shoe customization's personalized, consultative nature.

POS and ERP Fragmentation

Disconnected systems across sales, inventory, and order management created visibility issues and introduced manual overhead across departments.

Manual Admin Workflows

Order processing, invoicing, and checkout management across eCommerce, kiosks, and POS relied on repetitive tasks that didn't scale as customer volume.

Solution

We developed a composable system that integrated operations, improved customer journeys, and gave teams flexibility without sacrificing control.

Real-Time Customization Tools

Enabled live product personalization with previews for fabrics, motifs, and monograms and delivered a digital experience aligned with in-store consultations and craftsmanship.

Connected Commerce Systems

Integrated inventory, POS, and ERP systems to unify data across eCommerce and physical stores, eliminating redundancy and streamlining the entire order-to-fulfillment lifecycle.

In-Store Selling Application

Built an iPad-based application that helped sales staff assist customers in customizing shoes on the spot, improving checkout speed and driving higher in-store conversion.

Brand-Compliant UI Framework

Designed a modular front end that allowed rapid visual updates and layout adjustments while preserving luxury design standards across mobile and web interfaces.

Business Impact

The new platform increased digital engagement, improved conversion rates, and helped the brand scale operations without compromising its positioning.

Higher Customer Engagement

Improved digital experience and interactive product configuration increased customer sessions across mobile, web, and in-store touchpoints.

Greater Digital Visibility

Better navigation, SEO, and responsive design led to a 3x traffic increase within months, which boosted awareness across new buyer segments.

Increased Sales Volume

Streamlined checkout and unified backend processes contributed to a 2x uplift in sales within six months, with higher conversion from custom orders.

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