TMT

Social App Achieves 100% Design Refresh with Unified System

Built digital brand presence with central design system & interactive prototyping to streamline development.

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100%

Complete design overhaul achieved brand harmony

40%

Reduced time-to-market (TTM) through a shared design system

2x

Growth in user base post-design modernization.

Client Overview

A rapidly growing social app needed a refreshed user interface to strengthen brand consistency and enhance usability. The objective was to unify design elements, reduce development effort, and sustain the app’s momentum in a competitive market.

Challenges

Fragmented visuals, outdated design elements, and inconsistent branding were holding the platform back.

Fragmented Brand Identity

After funding, the app lacked visual consistency across platforms, undermining brand recognition and confusing users with inconsistent experiences.

Development Bottlenecks

Without a shared component library, React and Expo development cycles were slower, creating friction between design and engineering teams during sprints.

User Experience Limitations

Outdated interfaces were hampering user acquisition and retention, threatening growth momentum in a competitive social app marketplace.

Solution

We built a unified design system with reusable components that modernized the app’s visuals and cut development timelines by 40%.

UI/UX Audit & Strategy

Conducted a thorough review of existing layouts, ensuring the new design aligned with brand goals and user behaviors.

Centralized Design System

Built a reusable library of UI elements, cutting development overhead and improving consistency across devices and features.

Interactive Prototyping

Validated wireframes through rapid user testing, accelerating feedback loops and ensuring fewer UI misalignments.

Streamlined Handoffs

We used collaborative tools to bridge gaps between developers and designers, eliminating rework.

Business Impact

A consistent brand identity, faster release cycles, and a polished UI doubled user retention and strengthened the app’s market presence.

Enhanced User Acquisition

Fresh design perspective and modern UI elements created a seamless experience that doubled the user base, helping the company grow substantially.

Faster Development Cycles

Centralized design system with reusable components reduced implementation time by 40%, allowing teams to deliver features more efficiently.

Complete Brand Consistency

The 100% design refresh aligned all UI elements with brand guidelines, creating a cohesive experience that strengthened market positioning.

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