TMT

Event Organizer Engages 1B Attendees with Unified Platform

Delivered offline messaging and real-time updates for seamless festival experiences.

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1B

Annual concert attendees supported globally.

3 months

Time taken to develop and deploy the full platform.

700 meters

Range for offline, Bluetooth-powered messaging among attendees.

Client Overview

A major event organizer needed a digital platform to streamline attendee engagement. They wanted to unify user data, ensure reliable communication even with poor connectivity, and enable fast feature rollouts. The goal was to enhance the festival experience for a billion attendees each year, both in-person and online.

Challenges

Poor connectivity, scattered user data, and massive attendance volumes hindered effective engagement at large-scale festival events.

Connectivity Constraints

Unreliable internet at event venues prevented real-time communication between attendees and organizers, creating frustrating gaps in the festival experience.

Fragmented User Information

Attendee data scattered across multiple systems made it impossible to gain unified insights or deliver consistent, personalized experiences at events.

Scale and Performance Barriers

Existing systems buckled under the pressure of peak attendance, failing to maintain stable performance when serving thousands of concurrent users.

Solution

Simform built a scalable app with offline messaging, real-time updates, and centralized attendee data for seamless festival engagement.

Centralized Engagement Hub

Deployed a single portal for attendee data, ensuring consistent branding and seamless content distribution across multiple channels.

Offline Messaging Capabilities

Leveraged Bluetooth-based technology to enable real-time friend-to-friend chats without the need for an active internet connection.

Scalable, High-Performance Architecture

Designed to handle large crowds, the solution maintained stable performance during peak festival moments.

Real-time Analytics & Scheduling

Live dashboards allowed organizers to push schedule updates and announcements directly to attendee devices in seconds.

Business Impact

The platform connected festival-goers, accelerated feature delivery, and scaled to meet the demands of large-scale events worldwide.

Expanded Audience Reach

The solution now successfully supports a billion annual attendees globally, creating richer interactions throughout the entire event lifecycle.

Rapid Time to Market

Completing development and deployment in just three months allowed organizers to quickly capitalize on market opportunities and seasonal events.

Stronger Brand Loyalty

Offline chat features, real-time updates, and an intuitive interface have led to higher attendee satisfaction and retention at large-scale festivals.

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