Newton: An ultimate all-inclusive email management solution.
Category: Email
Services: Managed Engineering Teams, AWS Managed Service Amazon Connect,Contact Center Workflow Design, Custom Integration and Reporting, Security and Compliance, DevOps, Cloud Architecture Design, and review.
- 30% reduction in email response time
- Enhanced data retrieval speed by 25%
- Achieved 89% CSAT
About Newton
Newton is a new-age email client application that works seamlessly across a wide range of platforms like macOS, Android, iOS, and Windows. In addition, the tool offers users many useful features like read receipts, sharing emails with a link, and snooze, to name a few.
Challenges
- Inadequate customer acquisition due to outdated features affecting engagement and retention.
- Integration with multiple third-party libraries
- High cloud infrastructure cost
- The existing infrastructure was complicated and difficult to maintain
Proposed Solution & Architecture
- Utilized AWS Config to empower feature enhancements, leading to improved user engagement and efficient monitoring of the platform.
- Integrated Amazon Connect and Amazon Lex to provide efficient customer support with advanced natural language processing capabilities, ensuring seamless interactions and improved user experiences.
- Leveraged Amazon OpenSearch to upgrade the search functionality, resulting in faster and more precise email and data retrieval. This enhancement boosted user acquisition and retention.
- Facilitated a seamless transition from physical servers to Kubernetes, streamlining infrastructure and enabling better scalability.
- Orchestrated migration with Amazon Elastic Kubernetes Service (EKS).
- Implemented a unified codebase strategy for perpetual code maintenance simplicity, reducing the complexity of managing the platform.
- Strategically integrated DynamoDB to optimize costs, benefiting from its serverless capabilities and dynamic load balancing.
- Utilized DynamoDB’s serverless capabilities and dynamic load balancing.
- Employed auto-scaling groups to gracefully respond to demand shifts, ensuring optimal resource utilization.
- Leveraged AWS Config for resource optimization, enhancing cost efficiency by effectively managing and optimizing AWS resources.
Metrics for success
- Realized a 30% reduction in email response time, enhancing overall communication efficiency by leveraging Amazon DynamoDB’s streamlined data processing.
- Reduced the cost of the existing infrastructure to 14 cents/ indexing user/month
- Through the infrastructure we designed, Newton syncs 13 million emails daily.
- Capitalized on Amazon DynamoDB’s managed database services and serverless logic to achieve a 25% reduction in operational costs, while ensuring high-performance data storage and processing.
- Enhanced data retrieval speed by 25%
- Achieved a 20% increase in user engagement due to faster and more accurate search results.
- Achieved 82% First Contact Resolution (FCR), enhancing customer satisfaction and operational efficiency.
- Achieved 89% Customer Satisfaction (CSAT), fostering loyalty and positive feedback.
Architecture Diagram
AWS Services
- Load Balancers: We ensure optimal performance by evenly distributing requests between EC2 instances using load balancers.
- Amazon Lex Integration: Amazon Lex played a pivotal role in creating a tailored and seamless customer interaction experience. It intelligently managed both incoming and outgoing email communications, elevating engagement and streamlining support operations within the email client.
- Amazon Connect Integration: Amazon Connect was implemented to ensure a seamless and personalized customer interaction experience. It served as a vital component for managing inbound and outbound email communications, enhancing customer engagement, and optimizing support operations within the email client.
- Amazon OpenSearch: We employ Amazon OpenSearch to efficiently manage and retrieve email and data content, providing advanced search capabilities for precise and speedy results.
- Amazon DynamoDB: DynamoDB stores metadata for emails and templates while enabling link tracking and read receipts in Newton, enhancing data management.
- Amazon S3 and RDS: Amazon S3 stores templates and attachments, improving user experience and enabling public email sharing, while RDS supports data management.
- AWS Config: We utilize AWS Config to continuously monitor and maintain configuration compliance for Newton’s AWS services, ensuring optimal performance and security.