Software product development

Software product development services for startups and successful tech businesses

We partner with entrepreneurs and businesses to shape and validate their product ideas.

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Digital product development services

Product Discovery & Design Services

Replace guesswork with product discovery and proven processes. We create a strategic canvas and work with you to understand user flows and jobs to be done.

UX Design & UI Development Services

Use data to understand what customers do and why they do it. Intuitive user flows are created that make users jobs easier. Our creative developers build interactions to bring the vision to life.

Rapid Prototype Building Services

We are obsessed with getting it right. We build prototypes from research insights and bring users into the process early to validate, iterate, and optimize towards your vision.

Apps Development Services

Bringing product designs to life is a challenge for many companies. We have a track record of architecting for scale and building products through the iterative development process.

Product Transformation & Re-engineering

Upgrade your product to richer UX or new architecture enabling SaaS delivery. We offer hassle-free product transformation services ensuring minimal impact on existing users.

Usability Testing Services

Learn more about your existing product or your competition’s with usability testing. Our team of expert researchers will help you plan, manage, and moderate tests.

Benefits of working with Simform

The right way to build products

Our services are tailored to meet the needs of each client. We applydigital product methodologies, including rapid prototyping, ongoing usability testing, and iterative development to bridge the gap between the digital experiences of users and their physical ones.

The result is an innovative user experience that offers consumers something relevant, useful, and on-brand—and is something that drives business goals. Designs, prototypes and working builds are continuously reviewed and refined.

Discovery Sprints

Competitive Analysis Sketches Mood Boards Existing Product Audit User Flows Low-Fi Prototypes Information Architecture

Product Design Sprints

Wireframes User Interface Designs Style Guide Hi-fi Prototypes Logo Design Product Requirements

Development Sprints

Continuous Builds Proof of Concepts Beta Builds Test Cases Automated Test Scripts Load Testing Launch Plans

Case Studies

Discover the many ways in which our clients have embraced the benefits of the Simform way of engineering.

renesas logo
Sabre
pentair
Live auction platform
Goruck
3bird
APA logo
Enterprise Application Development
Managed Engineering Teams

Automating order fulfillment lifecycle for a leading semiconductor manufacturer

Build an enterprise application that eliminates hours of manual spreadsheet work. Solution processes thousands of daily orders through various sales channels and gives real-time visibility of inventory levels.

Reduced the order fulfillment lead time by 70% and got visibility of inventory levels across 200+ fulfilment partners having 5000+ product SKUs.

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Enterprise Application Development

Modernization of legacy inventory system for a leading manufacturer of utility transmission part

Automated inventory verification process, seamless migration of legacy RFQ system to cloud and integrated the new platform with multiple ERP systems of manufacturers. Provided a unified view of the quotation process to key stakeholders spread across the world.

Modern solution with database automation on Azure reduced turnaround time to generate quotation by 70%.

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Sabre
Managed Engineering Teams
UX Design

Building mobility solutions and smart devices for one of the largest water treatment companies

Built IoT solution for consumers and professionals that helped them manage the entire fleet of smart devices of Pentair. Solution involved building a mobile application using component-based development, intuitive UI and CI/CD pipeline.

Integrated hundreds of hardware devices through a robust IoT mobile application

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Pentair
Cloud Development
Managed Engineering Teams

Building a white-labeled cloud-native auctioning platform for auction houses

Build during COVID crisis to transform the way auction houses run operations digitally. It is a platform to manage real-time live auctions operations such as bidding, payments, escrow, inventory management, CRM, invoicing etc.

Simform’s white-labeled solution is used to sell 7million lots by 3900 auction houses from 165 countries.

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Live Auction Platform
Data Analytics Consulting

360 data analytics platform for a multi-million dollar sports e-commerce brand

Build GORUCK 360, a unified Customer Data Platform (CDP) to centralize fragmented data, enhance personalization, and optimize campaign ROI. Utilized AWS Glue and AWS Redshift to establish a scalable ETL process and centralized data repository.

Achieved a future-ready ecommerce platform with 360-degree customer view across all channels. Delivered personalized shopping and event journeys.

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Goruck
API Integration

Data-driven marketing automation and analytics platform for auto dealerships

Built a Consumer Data & Experience Platform (CDXP™), a cloud-based solution designed to consolidate customer data and power personalized marketing strategies. Implemented advanced data engineering and marketing automation practices.

Serving over 1000 dealerships, the platform helps to maximize their ROI and improve customer engagement across their lifecycle

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3birds

Next-Gen research: Gen AI powered cognitive search solution

Gen AI solution for psychology researchers for fast and efficient retrieval of information using LLMs. It streamlines content discovery and engages in dynamic, context-aware conversations, offering personalized guidance through research repository.

20X improvement in search speed while maintaining contextual understanding multi-turn conversations

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APA

Trusted by the World's Leading Companies

Red Bull

“Simform helped us to automate processes, reduce redundancies and improve decision-making with data engineering.”

Jeff Petreman

CEO, Transaction Logistics

“Simform engineered robust systems for Mission Rabies, enhancing surveillance and data accuracy in vaccine delivery.”

Andy Gibson

CIO, Mission Rabies

“Simform streamlined Roundr’s daily operations, enhancing estate agents’ productivity and operational efficiency.”

Jansen Myburgh

Founder, Roundr

“Simform’s custom software development accelerated Freewire’s product launch, enhanced user satisfaction.”

Jawann Swislow

CIO, FreeWire

“Simform’s iterative feedback process refined the project continuously, aligning closely with evolving client needs.”

Danielle Beben

CEO, Emrana Engineering

“Simform’s project management and technical agility boosted our app’s performance, meeting evolving market demands.”

Justin Wollman

Product Manager, SwiftShopper

“Simform helped us scale data collection making Madzi Alipo’s water monitoring from local project to pan-African solution”

Olivia Butters

Program Manager, Madzi Alipo

How we develop software products

1. Ideation

We seek to understand users’ problems. We leverage various techniques like user interviews, surveys, and even stakeholder interviews.

2. Design

Monolithic apps are broken into microservices. Decoupling the code allows teams to move faster and more independently.

3. Build

We design flexible and scalable designs keeping tech capacity in mind. Every interaction is empathetically designed keeping our end users in mind.

4. Measure and grow

Growth strategies are baked into the design, KPIs are set. We test, measure and feed learnings back into iteration cycles of product building.

FAQs

Custom software development is the development of software products for the specific needs of a business process or group of users. Such a product serves the goals of a business by providing features and workflows generally not found in more traditional and widespread off-the-shelf software.

In our experience, many custom software projects fall somewhere between the $50,000 and $500,000 mark to design and develop.
It’s a broad range, and probably not that useful because the software can mean anything from a calculator on your phone to a full enterprise billing system that supports millions of users. No two custom-built applications are the same.
Biggest Factors for Software Development Cost:

  • Size of project and number of features
  • Complexity
  • Third-party integrations
  • Design complexity
  • Technology stack
  • Developer’s skillset
  • Velocity required
  • Development Process

Typically application development only represents 35% of the total cost. The ongoing maintenance cost for medium-sized enterprise apps ranges from $3,000 to $11,000 per month.

We are technology neutral and strongly believe that each technology has its own pros and cons. It depends on the skills of the developers rather than the technology itself.

We work on a range of technologies, frameworks, and programming languages for both server-side and front-end side.

Backend – Node.js, .Net Core, asp.Net (C#), PHP, Python, Java, Ruby On Rails, Go

Frontend – JavaScript, TypeScript, Angular, React, Vue, iOS, Android, Electron, Unity, WPF, React Native, Flutter, Xamarin

Databases – PostgresQL, SQL Server, MySQL, Oracle, Firebase, Firestore, MongoDB, DynamoDB, Couchbase, Cassandra, Hbase, Redis, ElasticSearch, RethinkDB, Cosmos DB, Neptune, Hadoop, Hortonworks, MAPR, Cloudera, etc.

CMS – Liferay, Sitecore, Magento, Shopify, WordPress, Moodle, Umbraco, Canvas, Adapt, Docebo, Litmos, Successfactors, Totara, etc.

Cloud & Integrations – Salesforce, Sharepoint, Amazon AWS, Microsoft Azure, Google Cloud, Kubernetes, Docker, Mulesoft, Pivotal, Algolia, Apigee, Splunk, Talend, Nexmo, Twilio, Alfresco, Stripe etc.

Testing – Selenium, Saucelabs, Appium, Mocha, Katalon, SoapUI, Gatling, JMeter, Hoverfly

DevOps – Jenkins, CircleCI, TravisCI, Codeship, Gradle

Here’s how we will work with you for user-oriented product –

  • Test Cases Driven User Stories for Clear Requirements
  • Intense Sprint Planning
  • Iterative Delivery
  • Documentation
  • Constant Communication and Retrospective
  • Code review
  • Integrating QA in the development process
  • CI-CD and Automating Deployment
  • Post-release

It’s important to circle back and review how the process went once you’re done, be it a success or failure.

That is not an easy answer, and like many other answers related to software development, it depends. We follow the concept of Evolutionary Architectures.

We picture your project as a set of different modules, each module can vary in complexity and requirements. Therefore each module can have a proper architecture that best suits it. Despite that, we have to think about architecture as living beings, so they will adapt and change during the project.

Choose a design for the whole system upfront usually is not the best idea. We would recommend you to picture your system as this set of modules and start to choose a design that best addresses each module needs, always favoring simplicity.

Let’s talk

Hiren-Dhaduk
Hiren Dhaduk

Creating a tech product roadmap and building scalable apps for your organization.

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