User experience design services

User-centric UX design to create differentiated, accessible experiences

Our expert UX design services equip business leaders with the tools to turn frustration into fluidity. We use comprehensive user research and iterative prototyping techniques to create interfaces that reduce task completion times and increase first-time user success rates.

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Simform’s capabilities

UX consulting and design

Maximize user adoption and product engagement by aligning your digital solutions with data-driven user insights and proven UX best practices.

As your strategic UX consulting partner, we develop detailed personas and journey maps to understand user needs, then craft a design strategy that outlines prototyping approach, technology selection, and user testing methodologies for impactful digital experiences.

Design system development

Streamline your design-to-development workflow and ensure brand consistency with a custom-built design system that eliminates redundant work and speeds up product iterations.

We transform your brand's visual language into an ecosystem of reusable UI components, guidelines, and interaction patterns that your entire product team can efficiently implement across web and mobile platforms.

UX audit and redesign

Uncover critical usability issues, eliminate friction, and boost conversions with our recommendations for strategic UX improvements and redesign.

We conduct a detailed audit to track user flows and identify interface bottlenecks. Based on these insights, we selectively modernize existing interfaces, preserving their proven features while reimagining underperforming elements to meet current user needs.

CX design for enterprise platforms

Deliver consumer-grade experience across all business processes and customer touchpoints by customizing enterprise platforms' native interfaces for your organization's needs.

We study interaction patterns within enterprise platforms to optimize user workflows and service experiences. With expertise in balancing platform constraints with user needs, we create role-based interfaces that increase user adoption and reduce training time.

Experience-first design philosophy

The true power of design emerges when it’s driven by deep human understanding across every customer touchpoint. At Simform, we design by understanding how customers interact with your entire business—from digital platforms to customer service to communication channels—to design solutions that match their real-world journey.

Through human-centered design methods, we bring together insights from user interactions, support conversations, and service data to shape experiences that truly harmonize every touchpoint. When design decisions align with your complete customer experience, the outcome is clear: digital products that turn every interaction into an opportunity for deeper connection.

Crafting experiences your customers want and differentiation your brand needs

Exceptional user experiences are the cornerstone of successful digital products. Our dedicated team of UX designers is passionate about creating engaging and effective designs that meet your business objectives and resonate with your users.

UX-led engineering excellence

Simform’s strong UX capabilities stem from our agency background, where we’ve crafted exceptional digital experiences for top global brands like Red Bull, Sony, and Bank of America.

Frontend modernization expertise

With extensive experience in frontend modernization for large-scale products, Simform excels in redesigning outdated frontends into modern, scalable frameworks like Microfrontends and PWAs.

Broad platform capabilities

Simform’s expertise spans native and cross-platform mobile development, wearables, AR/VR, and advanced web applications, enabling you to deliver innovative experiences across all digital touchpoints.

In-depth integration expertise

We have extensive integration experience in application development, connecting enterprise platforms, proprietary and third-party applications, data platforms, and connected devices/services.

CX to UX excellence

We approach digital experience design by deeply understanding your customers' needs and working closely with your team to simplify user flows, eliminate friction, and drive meaningful outcomes.

Full-cycle application development

We design, develop, and deploy custom applications with dedicated development teams and end-to-end services, including detailed customer journey mapping, prototyping, and iterative improvements for continuous success.

Trusted by the World's Leading Companies

“Simform helped us to automate processes, reduce redundancies and improve decision-making with data engineering.”

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Jeff Petreman

CEO, Transaction Logistics

“Simform engineered robust systems for Mission Rabies, enhancing surveillance and data accuracy in vaccine delivery.”

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Andy Gibson

CIO, Mission Rabies

“Simform streamlined Roundr’s daily operations, enhancing estate agents’ productivity and operational efficiency.”

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Jansen Myburgh

Founder, Roundr

“Simform’s custom software development accelerated Freewire’s product launch, enhanced user satisfaction.”

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Jawann Swislow

CIO, FreeWire

“Simform’s iterative feedback process refined the project continuously, aligning closely with evolving client needs.”

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Danielle Beben

CEO, Emrana Engineering

“Simform’s project management and technical agility boosted our app’s performance, meeting evolving market demands.”

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Justin Wollman

Product Manager, SwiftShopper

“Simform helped us scale data collection making Madzi Alipo’s water monitoring from local project to pan-African solution”

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Olivia Butters

Program Manager, Madzi Alipo

Case Studies

Discover the many ways in which our clients have embraced the benefits of the Simform way of engineering.

Cloud and DevOps engineering

Digital product engineering

Modernization of legacy inventory system for a leading manufacturer of utility transmission part

Automated inventory verification process, seamless migration of legacy RFQ system to cloud and integrated the new platform with multiple ERP systems of manufacturers. Provided a unified view of the quotation process to key stakeholders spread across the world.

Modern solution with database automation on Azure reduced turnaround time to generate quotation by 70%.

Cloud and DevOps engineering

Data engineering

Data-driven marketing automation and analytics platform for auto dealerships

Built a Consumer Data & Experience Platform (CDXP™), a cloud-based solution designed to consolidate customer data and power personalized marketing strategies. Implemented advanced data engineering and marketing automation practices.

Serving over 1000 dealerships, the platform helps to maximize their ROI and improve customer engagement across their lifecycle

Cloud and DevOps engineering

Data engineering

360 data analytics platform for a multi-million dollar sports e-commerce brand

Build GORUCK 360, a unified Customer Data Platform (CDP) to centralize fragmented data, enhance personalization, and optimize campaign ROI. Utilized AWS Glue and AWS Redshift to establish a scalable ETL process and centralized data repository.

Achieved a future-ready ecommerce platform with 360-degree customer view across all channels. Delivered personalized shopping and event journeys.

Cloud and DevOps engineering

Digital product engineering

Automating order fulfillment lifecycle for a leading semiconductor manufacturer

Build an enterprise application that eliminates hours of manual spreadsheet work. Solution processes thousands of daily orders through various sales channels and gives real-time visibility of inventory levels.

Reduced the order fulfillment lead time by 70% and got visibility of inventory levels across 200+ fulfilment partners having 5000+ product SKUs.

Cloud and DevOps engineering

Digital product engineering

Building a white-labeled cloud-native auctioning platform for auction houses

Build during COVID crisis to transform the way auction houses run operations digitally. It is a platform to manage real-time live auctions operations such as bidding, payments, escrow, inventory management, CRM, invoicing etc.

Simform’s white-labeled solution is used to sell 7million lots by 3900 auction houses from 165 countries.

Digital and experience engineering

Digital product engineering

Building mobility solutions and smart devices for one of the largest water treatment companies

Built IoT solution for consumers and professionals that helped them manage the entire fleet of smart devices of Pentair. Solution involved building a mobile application using component-based development, intuitive UI and CI/CD pipeline.

Integrated hundreds of hardware devices through a robust IoT mobile application

AI/ML engineering

Digital and experience engineering

Next-Gen research: Gen AI powered cognitive search solution

Gen AI solution for psychology researchers for fast and efficient retrieval of information using LLMs. It streamlines content discovery and engages in dynamic, context-aware conversations, offering personalized guidance through research repository.

20X improvement in search speed while maintaining contextual understanding multi-turn conversations

From Our Experts

Experience Design

What Are Design Systems And How They Help Building Frontend Architectures

Companies struggle to deliver a consistent user experience across the frontend as they scale. Design systems have turned out to be a boon for such teams as they lend coherency to user experiences across frontends. In this article, you'll learn about the variations of design systems employed by organizations worldwide and their specific characteristics.

By Hiren Dhaduk

July 23, 2021

Experience Design

Composing UI to scale – How Dazn, Vonage, and SmallCase do it.

Micro frontend architecture presents an efficient way to scale frontend. However, frontend teams often find themselves confused as to which micro frontend composition technique to employ. In this article, we assess all three composition techniques taking examples of companies using them. Keep reading to find out which strategy is most suitable for your organization.

By Hiren Dhaduk

July 19, 2021

Ebook

CTO’s Handbook for Building Scalable Frontend

Lessons from Paypal, Jira, Walmart, and Pipedrive, and more.

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Hiren Dhaduk

Creating a tech product roadmap and building scalable apps for your organization.

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